"International Business in the Challenging 2020s"

We are thrilled to invite you to the 16th Vaasa IB conference (17-18 August, 2021).

All interested IB scholars are invited to participate and present their research studies. The conference consists of two plenary sessions and more than 20 focused sessions related to various fields of international business such as strategy, marketing, and human resource management. We especially welcome papers related to:

  • Sustainable strategies in International Business;
  • Use and impact of digitalization in IB;
  • Impact of Covid-19 on IB strategies and performance; and
  • Restructuring strategies in IB: export exits, foreign subsidiary divestments, relocating, and market re-entry strategies.


The conference board consists of several well-known IB scholars like Jean-Francois Hennart, Pervez Ghauri, Antonella Zucchella, Stefan Schmid, Svetla Marinova, Ilan Alon, Leonidas Leonidou and Arnold Schuh. The main chair is Jorma Larimo from the University of Vaasa.

Due to the COVID-19 pandemic, our conference will be organised in a hybrid mode. All participants are welcome to join us physically in Vaasa and enjoy the sunniest city in Finland together with us or use our virtual tools to participate fully online. Choose the option that answers your preferences in the best way.

The final form of our conference will be confirmed latest in mid-June. We hope that the pandemic situation will ease by that time and it will allow confirming the physical form of the event here in Vaasa.

Vaasa IB conference is the largest biannually organized conference in the International Business field in the Nordic countries since the late 1990s with more than 100 participants.