Perspectives to responsibility in organizational communication

Convenors: Heidi Hirsto and Cecilia Hjerppe, University of Vaasa


Enric Castelló (Universitat Rovira i Virgili): Proximity Level Model (PLM). Time and space in edgeless organizational communication

Meri Frig (Hanken School of Economics) & Niina Uusitalo (Tampere University): CSR communication during the wicked climate crisis

Visa Penttilä (Hanken School of Economics): Who is responsible and how? Foucauldian self-writing as CSR communication

Cecilia Hjerppe (University of Vaasa): Postfeminist consumer identities in CSR communication in the context of fashion

Saija Jantunen & Heidi Hirsto (University of Vaasa): Companies in the quest for the common good – A communicational perspective to corporate activism


Call for papers

Organizations today face complex social, environmental and economic issues as well as growing concerns and demands from different stakeholders. Stakeholder expectations often represent varying conceptions of how to be responsible and how responsibility should be communicated.

Responsibility can be seen as a cross-cutting area of organization and organizing, and responsibility perspectives have become prominent in different realms of organizational communication. Responsibility is addressed and constructed when communicating about corporate social responsibility efforts, but also through investor and public relations, marketing and branding, and internal communication. In addition to organizations’ own channels, the meanings of responsibility are shaped by stakeholders and publics in social and journalistic media, where messages from different sources abound and intersect. From another viewpoint, responsibility connects to how something is communicated; organizations are expected to disclose truthful information and follow norms and regulations, while also creating inspiring stories and imageries contributing to positive social change.

This thematic panel aims to advance a multifaceted approach to the intersections of organizational communication and responsibility. We call for presentations from different research perspectives, including but not limited to:

– communication as constitutive of organization (CCO)

– discourse and interaction in organizations and organizing

– identities of organizations and stakeholders

– gender, diversity and inclusivity in organizations / at work

– organizational transparency

– CSR communication

– brand / consumer / shareholder / corporate activism

– communication related to (ethical, sustainable, responsible) investing, marketing and consumption

– transformative and emancipatory potential of organizational communication.


The panel session will be organized via Zoom as roundtable discussions consisting of short presentations by participants, feedback by (peer) discussants, and general discussion.